Privacy Policy

1. Introduction

FitScan ("we", "our", "us") operates the website fitscan.io and the FitScan mobile application. This Privacy Policy explains how we collect, use, store, and protect your information when you use our AI-powered shoe sizing platform.

We are committed to protecting your privacy. FitScan is designed with a privacy-first approach: we collect only the minimum data required to provide accurate shoe size recommendations.

2. Data We Collect

Data Type	Collected	Details
Foot length (mm)	Yes	Measured via LiDAR scan or manual input
Foot width (mm)	Yes	Measured via LiDAR scan or manual input
Device type	Yes	e.g. iPhone 15 Pro (used for scan calibration)
Shoe size preferences	Yes	Preferred brands, fit preferences (narrow/wide)
Name or email	No	Not required for sizing; never collected by default
Photos or images	No	Photos are processed entirely on-device and never uploaded
Location data	No	We do not request or store location information

3. How We Use Your Data

We use the collected measurement data solely for the following purposes:

• Generating accurate shoe size recommendations across brands
• Building your Size Passport (a reusable sizing profile)
• Improving the accuracy of our sizing algorithms through aggregated, anonymized statistics
• Providing shoe fit predictions when you visit partner stores

We do not use your data for advertising, profiling, or any purpose unrelated to shoe sizing.

4. Data Storage and Security

Your measurement data is stored in two ways:

• On-device: All measurements are stored locally on your device by default. You can use FitScan without any data leaving your phone.
• Cloud sync (optional): If you choose to sync your Size Passport, your measurements are securely transmitted and stored on our servers hosted on Amazon Web Services (AWS) in the United States.

All data in transit is encrypted using TLS 1.2+. Data at rest is encrypted using AES-256. Access to production systems is restricted to authorized personnel only.

5. Data Retention

We retain your measurement data for a maximum of 12 months from your last interaction with the service. After this period, your data is automatically and permanently deleted from our servers.

You can request immediate deletion of your data at any time via our Delete My Data page or by contacting us at support@fitscan.io.

6. Third Parties

We do not sell, rent, or share your personal measurement data with third parties.

When you use FitScan on a partner store's website, the store receives only your recommended shoe size for their specific products. They do not receive your raw foot measurements or any other personal data.

We may share aggregated, anonymized statistics (e.g., "average foot length for Nike US 9 buyers") with partner brands to improve their size charts. This data cannot be used to identify any individual.

7. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right of access: Request a copy of the data we hold about you
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restriction: Request that we limit processing of your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing of your data for specific purposes

To exercise any of these rights, contact us at support@fitscan.io. We will respond within 30 days.

Legal Basis for Processing

We process your data based on:

• Legitimate interest: Providing shoe size recommendations (core service functionality)
• Consent: Optional cloud sync of your Size Passport

8. Cookies and Analytics

Our website uses Plausible Analytics, a privacy-friendly analytics tool that does not use cookies, does not collect personal data, and is fully GDPR-compliant. No cookie consent banner is required.

We do not use any tracking cookies, advertising pixels, or fingerprinting technologies.

9. Children's Privacy

FitScan supports kids' shoe sizing. When processing children's foot measurements, we apply the same privacy protections described in this policy. We do not knowingly collect personal identifying information from children. Children's measurements are processed anonymously.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. If we make significant changes, we will provide a prominent notice on our website.

11. Contact Us

If you have any questions about this Privacy Policy or your data, contact us at:

• Email: support@fitscan.io
• Website: fitscan.io