Why Standard Size Charts Don't Work
A size number is a label a brand chose, not a length. Two brands can agree on it and then disagree one rung later — look at the EU column below, where Nike counts 42, 42.5, 43 and Adidas counts 42, 42.7, 43.3:
| Foot Length | Nike US | Nike EU | Adidas US | Adidas EU |
|---|---|---|---|---|
| 25.5 cm | 7.5 | 40.5 | 7.5 | 40.7 |
| 26.0 cm | 8 | 41 | 8 | 41.3 |
| 26.5 cm | 8.5 | 42 | 8.5 | 42 |
| 27.0 cm | 9 | 42.5 | 9 | 42.7 |
| 27.5 cm | 9.5 | 43 | 9.5 | 43.3 |
| 28.0 cm | 10 | 44 | 10 | 44 |
Here the US column happens to match all the way down, which is the common case: 115 of our 139 charts put a US 9 at 27.0 cm. The other 23 do not, and there the gap is real — a Red Wing 9 is a 25.5 cm foot and a Pikolinos 9 is 27.7 cm, 22 mm apart on the same number. A generic "EU to US" converter cannot know which of the two you are looking at. Brand-specific charts can.
Method 1: Wall + Ruler (Most Accurate)
This takes 30 seconds and reads directly to the nearest millimetre, with no tracing step to add error.
- Stand on a hard floor, heel touching the wall. Wear thin socks or go barefoot.
- Place a ruler (or tape measure) on the floor, from the wall towards your toes.
- Read the measurement at the tip of your longest toe (not always the big toe).
- Measure both feet — use the larger number.
- Measure in the afternoon — feet swell during the day, just like when you walk in shoes.
Your number is in centimeters. Multiply by 10 to get millimeters (e.g., 27.0 cm = 270 mm).
Method 2: Paper Trace
- Stand on a sheet of paper on a hard floor.
- Trace around your foot with a pen held vertically.
- Measure the longest distance from heel to toe on the outline.
This method is a little less repeatable than the wall method (the tracing line adds its own width) but works without a wall.
Method 3: Credit Card Reference (No Ruler Needed)
A standard credit card is exactly 85.6 mm long. Use it as a reference:
- Stand with heel against the wall.
- Place the credit card next to your foot on the floor.
- Count how many card-lengths fit from wall to toe.
- Multiply:
card-lengths × 85.6 = foot length in mm
Example: 3.15 cards × 85.6 = 269.6 mm ≈ 270 mm.
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Find My Size in 139 Brands →Common Mistakes to Avoid
| Mistake | Why It Matters | Fix |
|---|---|---|
| Measuring while sitting | Foot is shorter unloaded — you'll get a size too small | Always stand with full weight on foot |
| Measuring only one foot | Most people have one foot larger | Measure both, use the bigger number |
| Morning measurement | Feet swell 3-5mm during the day | Measure in the afternoon |
| Thick socks | Adds 2-3mm to measurement | Measure barefoot or in thin socks |
| Rounded numbers | "About 27 cm" could be anywhere from 26.5 to 27.5 cm | Measure to the nearest millimeter |
Size Conversion Table (Men's, seven brands)
| Foot (cm) | Nike | Adidas | New Balance | Hoka | ASICS | Brooks | Puma |
|---|---|---|---|---|---|---|---|
| 25.5 | US 7.5 | US 7.5 | US 8 | US 7.5 | US 7.5 | US 7.5 | US 7.5 |
| 26.0 | US 8 | US 8 | US 8.5 | US 8 | US 8 | US 8 | US 8 |
| 26.5 | US 8.5 | US 8.5 | US 9 | US 8.5 | US 8.5 | US 8.5 | US 8.5 |
| 27.0 | US 9 | US 9 | US 9.5 | US 9 | US 9 | US 9 | US 9 |
| 27.5 | US 9.5 | US 9.5 | US 10 | US 9.5 | US 9.5 | US 9.5 | US 9.5 |
| 28.0 | US 10 | US 10 | US 10.5 | US 10 | US 10 | US 10 | US 10 |
Data from manufacturer size charts. Between Nike and Adidas the US column matches and the EU ladders do not; between a sneaker brand and a boot brand the US column moves too.
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Get My Size Passport →FAQ
Q: What's the most accurate way to measure foot size at home?
A: The wall + ruler method. Stand with your heel against a wall, measure to the tip of your longest toe. This gives accuracy within 1-2mm.
Q: Should I measure my foot in mm or cm?
A: Millimeters are more precise. 270 mm is more useful than "about 27 cm." FitScan accepts both.
Q: How do I know if I have wide feet?
A: Measure the widest part of your foot. For men, wider than 100mm is considered wide (2E). For women, wider than 90mm. See brand-specific width guides.
Q: My two feet are different sizes. Which one should I use?
A: Always use the larger foot. It's better to have slightly more room than to have toes pressing against the front.